Field notes on building the web
Deep-dives on WordPress, WooCommerce, performance, and shipping modern web products.
Why Most WordPress Sites Become Slow After 1 Year
Most WordPress sites slow down over time due to plugin overlap, database bloat, bloated builders, poor hosting, and neglected infrastructure.
Recent posts
3 of 10
The Hidden Costs of a Cheap Website (What No One Tells You)
A £500 website seems like a bargain until you calculate what it is costing you in lost leads, lost rankings, and lost credibility. Here is the real maths — and what you should spend instead.
Headless WordPress: Is It Worth It for Your Business?
Headless WordPress decouples content management from front-end delivery, unlocking performance gains you cannot get from a traditional setup. But it comes with real trade-offs. Here is the honest picture.
Design Systems: Why Consistent Websites Convert Better
A design system is not just a developer convenience — it directly impacts conversion rates. Here is why brand consistency builds trust, reduces cognitive load, and makes visitors more likely to buy.