SearchLift
A SaaS company had a blog with 200 articles but almost no organic traffic. A crawl revealed 140 of those articles were cannibalising each other for the same three keywords.
Ran a full content audit, merged 80 thin articles, built topic clusters around eight core terms, fixed crawl budget waste from legacy URL parameters, and added FAQ schema to 40 pages.
- +290% in 6 months
- Organic sessions
- 12 → 68
- Keyword rankings in top 10
- −40% (quality up)
- Indexed pages