Publishers and editorial sites that need fine-grained targeting, viewability metrics, and Prebid header bidding, all built into one license instead of piecing it together from a network plus a plugin.
OAds vs AdRotate
Both run image / HTML / text ads inside WordPress without a third-party network. The split is in targeting depth, analytics, and licensing.
Rows where Orravo wins5
Ties1
Where competitor wins1
Feature-by-feature
| Feature | OAds | AdRotate | Verdict |
|---|---|---|---|
| Pricing | ₦66,150/year single-site | €39 single-site, €99 pro features | Tie |
| Ad formats | Image, text-card, HTML embed, video metrics | Image, HTML embed; video via add-on | Orravo wins |
| Targeting | Section, geo, time-of-day, A/B groups, IAB viewability | Geo, schedule, basic targeting | Orravo wins |
| Analytics dashboard | CTR, viewability, dwell time, revenue if Amazon-linked | Impression / click counts in the admin UI | Orravo wins |
| Header bidding (Prebid) | Built-in Prebid integration | Not supported | Orravo wins |
| Multisite | Multisite-aware, with shared zones across the network | Single-site focus | Orravo wins |
| Maturity | New (2026 launch) | 15+ years of WordPress installs | Competitor wins |
Which one to pick
Sites that just need to rotate a few static banners and value the long track record more than the modern feature set.
From ₦66,150 lifetime
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Comparison published 2026-11-02. AdRotate information sourced from their public pricing/feature pages, last verified at publish time. Spot something out of date? Tell us.